A couple of overnight parts from Japan and a spanner?

As Grandpa Simpson would say: “Back in my day…” things were a little simpler and crude when it came to modifying cars. It was all about sound and aesthetics and had very little to do with performance. But as any teenage boy-racer knows, red brake callipers add 5kW at the wheels and a stereo system with 2 subwoofers, 8 speakers and 2 amplifiers (at least) added no weight to the actual car at all. In fact, it was the smart way of giving your car that “lowered” look that was all-important. You wouldn’t be caught dead with your oversized wheels sitting at the stock ride height.

Your options were almost always linked to a louder exhaust with an accompanying cone air-intake filter if you wanted performance. For those of us willing to brave new technology, Unichip piggyback computers became a thing and promised boat-loads more performance – up to 10hp on a good day. Amazing! Sure, there were seriously fast modified cars back then, but it took some serious engineering knowledge to convert your car to forced induction and it was almost always a story of “I know a mechanic friend who did the conversion for me”. Not all of us were so fortunate – so we had to pretend our fake fender vents made the car faster. Turbos were the holy grail reserved for a select few.

It was simpler back then. More intimate thanks to fewer choices for the average petrolhead. But we all agreed that no amount of shopping list stickers actually made a real difference in how fast your car went between traffic lights. Especially if that car was a naturally aspirated 1.3-litre Opel Corsa, to begin with.

Staged at the lights

Today things are different. Cars featuring forced induction engines are more common than ever thanks to their ability to increase an engine’s efficiency range. The small side effect of a lot more power than their normally aspirated counterparts also wasn’t something to complain about.

What makes forced induction engines (turbos, superchargers) more fun to modify is the ability to unlock a considerable amount of power by simply tweaking the car’s ECU. Thanks to tuning powerhouses such as APR, who are specialists in ECU modification and tuning for a vast number of platforms, it takes mere minutes to upgrade our shop car’s ECU from vanilla to stage 1.

What the heck does “Stage 1” even mean? You may ask. Well, due to the popularity of modifying cars these days, a lot of clever and experienced folks from the community have come up with a semi-official “system” of moving your car through the ranks of performance upgrades. Each stage means your car has the necessary modifications installed to earn its “stage” title.

Stage 1 usually refers to simply upgrading the ECU with a performance map from a tuning house such as APR. Optionally, a performance intake is also installed at this point. The only thing stage 1 ECU maps generally do is request more boost pressure from the car’s stock turbocharger(s) or supercharger.

Stage 2 starts to introduce some hardware. Things like larger/smaller pulleys (for supercharged engines) and larger exhausts with larger, more “open” downpipes are required. At this point, an aftermarket performance cold-air intake is mandatory as well as a new ECU map that takes advantage of the car’s ability to breathe better. Stage 2 is where a car starts to feel substantially different from its stock, former self.

Stage 2+ / Stage 3 separates the rich from the poor men from the boys by incorporating even more physical modifications that typically provide more boost via your turbochargers or supercharger, usually in the form of bigger replacement turbos or different-sized pulleys on your supercharger. At this point, you’re starting to chase power figures that go well beyond the manufacturer’s design, so everything around the engine needs to be upgraded as well. Cooling, stopping power, suspension, etc. This is where the biggest power is made short of swapping the engine completely. But it’s usually prohibitively expensive, even though the fun factor is on par.

You have to start somewhere…

…and for us, that means Stage 1 performance software from APR. We chose our local APR dealer in New Zealand, HSP Tuning, to upgrade our shop SQ5 to APR’s stage 1 file for 93 Octane (98 RON for those in Kiwi country). According to the APR website, pushes the stock power figure of 361hp to 444hp at the crank. That’s an 83hp increase from software alone.

And the verdict…

Meh. There we go. I could have stopped typing two sentences ago. If you look at the advertised power increase figures you wouldn’t expect “meh” to be the sort of response to 83 extra horses. Well, as is most often the case – there’s a catch.

If you look at the APR graph above, you’ll notice that the stock power and torque figures stop measuring at about 6200 rpm. That’s because unlike the B8 S4, which shares the same power plant but with a DSG gearbox, the SQ5 uses a ZF 8HP automatic transmission. Even though the ZF 8HP box has been touted as the best automatic transmission in the world (2018 – cardanddriver.com) it does have a rather abrupt limit in the SQ5, which kicks in at 6200rpm.

“But the APR graph goes well past 6200rpm!” I hear you shouting at the screen. Yes, it does, and therein lies the marketing fluff. In order to get the higher power figures, they had to reach higher RPM values because superchargers make more power the higher the RPM (it’s just how they work). If APR let the car’s stock dyno graph go as far as the stage 1 mapping, the stock values would have been higher, too. But that would have looked bad for marketing.

The problem is that for most folks, the gearbox will change gears when it hits 6200rpm causing them to lose out on the additional ~40hp sitting in the higher rpm band. There is a hack around this (Here) by disabling the upshift via VCDS to allow you to reach higher RPMs in manual mode, but it doesn’t always work. The proper solution is to apply modified mapping to the ZF 8HP box, something APR doesn’t provide – but more on that later.

So in reality, the APR Stage 1 93 Octane file provides closer to 45hp extra at the crank. On a car that already has 361hp, that extra 45hp is barely noticeable. The power you really feel and appreciate when modifying cars comes from low down in the rev range. When the torque comes in faster and lasts longer, that’s when your butt-dyno can confirm the gains. That simply isn’t the case here. The power gained from the stage 1 file on an SQ5 is delivered in the rev range where normal driving simply doesn’t happen.

So, stage 1 isn’t worth it?

On an Audi SQ5, the simple answer is no. However, if you own a 3.0 TFSI Q5 or any other non “S” model Audi that makes use of the same 3.0-litre supercharged V6 engine, I would absolutely recommend getting the Stage 1 93 Octone file from APR. That increase means going from 270hp to 444hp (even ignoring 40hp or so past 6200rpm), and that will definitely blow your mind. As for the “S” models, S4, SQ5, etc. – your money would be better spent on performance tyres and saving up for Stage 2. That is where the real fun begins…

After driving the car for a couple of weeks, we didn’t pick up any significant issues or notice any faults with our regular VAG-COM scanning. This means that instead of worrying about costly repairs, we can start thinking about more cosmetic repairs and upgrades to help our vehicle stand out more from the fleet of performance SUVs already on New Zealand roads.

One of the first things we had to address on our SQ5 was the state of the wheels. The car was factory fitted with a beautiful set of Audi Sport 21″ wheels. However, it seems that the previous owners in Japan had a vendetta with curbs and decided to use the massive wheels to exert dominance wherever they went. The result was curb-rash across all four wheels.

Lucky for us, we contacted the guys at https://www.wheelmagician.co.nz/ who sent over one of their top technicians to restore our wheels to their former glory. The great thing about Wheel Magician is that they come to your office or place of residence and perform their repairs on-site. This means you get your car back as fast as possible. The results are excellent. Except for some slight paint colour discrepancies, it is a massive improvement.

Adding some lighting upgrades.

It’s the year 2020. Incandescent bulbs were amazing when people were used to bonfires and candles – but times have moved on, and so should the tech inside of our car. So as a matter of urgency, we replaced all of the interior bulbs with bright white LED bulbs. Not only does this make the interior lights way more effective at actually lighting their space, but it also looks more up-to-date with the times. There are a couple of kits available online that allow you to do this. We decided to go with the Ziza Master Kit from https://www.ecstuning.com/

We then headed to eBay and decided to add some questionable bling. Why eBay? Due to legal issues, Amazon can no longer sell unlicensed products specifically designed for Audi (and other brands). Also, eBay tends to sell products that are more “fun” and not necessarily practical and clinical. That means we can get multi-coloured LED interior lights, projection door lights, and other car accessories that are not officially licensed.

In our bargain bin, we added; Blue footwell LED units for both front and rear seats, Audi Sport door projection modules, and some “Supercharged” badges to replace the V6T badges on the front fenders. It’s interesting to note that the door projection modules, as well as the “Supercharged” badges, can be purchased from Audi as OEM parts, but the price difference is astronomical and, honestly, the difference simply isn’t noticeable enough to justify spending a large amount of money on these parts.

All of these upgrades were installed by ourselves in a couple of hours. The door projection modules were fitted without issue. They were completely plug-and-play. The blue footwell lighting modules were a little more tricky. The modules look OEM, but they do cater for various Audi/VW vehicles which means they are slightly bigger (height-wise) than the OEM modules. That’s nothing that our Dremmel tool couldn’t sort out and it really wasn’t a show-stopper. The other interior LED bulbs from ECS Tuning were also easy to install and we’d rate the installation difficulty a 1 out of 5.

Next up on our shopping list – performance modifications. Stay tuned.

Now that we have a car in the shop, it’s time to get cracking and give our SQ5 some character. There are many 8R SQ5s on the road and we don’t blend in with the crowd. Never have. Never will. So, where to start our modification journey on this family-friendly SUV rocket?

The answer: apply some make-up and hide the blemishes! We’ve booked the car in with the guys at The Wrap Shop to perform a chrome delete, tint the windows and add some custom touches that will help our car stand out from the sea of other SQ5s and performance SUVs littering our roads.

Loads of thought and creativity were poured into our vehicle from the guys. We wanted to get rid of the imperfections on the car’s roof and definitely needed to divert attention from the unsightly dings. So, we opted for some brand new carbon fibre style wrap. Not only is this stuff self-healing, but it also looks like real carbon fibre! Our car would also be the first one fitted with this new material, so we could allow the boys from The Wrap Shop to cut their teeth on a new product at the same time.

We can totally recommend the new carbon fibre wrap offered by The Wrap Shop. This stuff looks amazing and genuinely gives a realistic high-gloss carbon fibre look. It has solved the eyesore that was the roof of our car and transformed the image of the vehicle into something much sportier. Yes, it’s fake carbon fibre….but just look at it!

We weren’t done yet. Here’s a list of things that were done whilst our car was under the care of the guys from TRS:

• Roof wrapped in amazeballs carbon fibre, self-healing film.
• Roof rails and rear valance wrapped in gloss black vinyl
• Chrome window surrounds and other chrome bits wrapped in gloss black vinyl
• The bumper grille blacked out
• Custom SQ5 logos and rear Audi badge blacked out
• Windows tinted to the darkest level allowed by NZTA regulations

We left the side mirrors in the traditional Audi “S” silver to let other enthusiasts know this isn’t some 3.0T Q5 trying to act like its sporty brother. Hey, don’t fix something that isn’t broken, right? There is something to be said for heritage after all.

The result was not cheap but was well worth it. The guys at The Wrap Shop did a fantastic job and went out of their way to meet our expectations and more. We definitely recommend them. Just make sure to get a quote beforehand. Our total bill came to $4400 for everything and when we shopped around later, it did feel a little steep. Competition in the vinyl wrapping market has increased a lot and you can get the same work done for a lot cheaper these days.

Watch this space…there’s a LOT more to come!

What’s special about this car, besides the price, is the colour. We absolutely love the Audi Sepang Blue with the 21″ optional wheels fitted to the vehicle. We spotted loads of things on the car, which explains the price, but it’s nothing some TLC and some creative ingenuity can’t fix. As we said earlier – this is a Japanese import, so it has some quirky features and fittings that aren’t the norm for an “NZ New” Audi.

Let’s look at some of the standard features this car came with:

• Sepang Blue paint
• 21″ Audi Sport Wheels
• Carbon Fibre interior trim
• Side-View assist camera
• Rear-View camera
• Radar Guided Cruise Control
• Audi Lane Assist

The other features are all there. Climate control, cruise control, xenon headlights, etc. But the main feature of this car is the engine. There are many SQ5s on New Zealand’s roads, but few of them have the 3.0 TFSI V6 Supercharged monster under the hood. That’s what makes this car special and it forms the basis of a very exciting project for us here at VAG Sport NZ.

At 264kW and 470Nm of torque (354hp/347ft-lb) matted to a ZF 8HP series automatic gearbox. This family SUV is not slow by any means. But as any petrolhead knows, we look at the potential for where a car can be, instead of where it is in stock form.

Stock performance is listed as 0-100km/h in 5.3 seconds. Not bad for a car that weighs nearly 2000kgs. Thanks to Audi’s permanent all-wheel-drive Quattro system, the car remains planted and handles like an oversized sports hatchback more than anything else. There’s very little body roll in the vehicle and you could easily forget you’re driving a mid-range-sized family SUV. It’s only at the very edge of cornering that this car will gently remind you that it’s not an RS3 after all and needs to be treated with a little more forethought.

So, now that we have the car safely parked in our garage, what have we noticed? What bugs have crawled out from underneath the woodwork and why is this SQ5 the cheapest in New Zealand? Well, after a thorough wash, wax and detail – we have a list:

• The roof of the car has a few dents. Since this car doesn’t come with a sunroof, that large roof area seems to have made itself the victim of someone who used roof rails and clearly dropped something on the roof. That’s what happens if you use roof rails and are not careful.
• The wheels, the amazing 21″ optional sport alloys, have all suffered curb rash.
• The interior of the car looks good, but the previous owner clearly used this car to carry large objects because a lot of panels have typical cargo scratches that one wouldn’t really expect in a car like this.

Luckily everything else on the car checks out amazingly well. The interior is in fantastic condition. The leather is perfect with no scratches or excessive wear and tear. Everything works. Electronics are great and most importantly, that engine is in mint condition. A full diagnostic scan with our VCDS software showed absolutely no errors and amazing calibration figures indicating that the engine truly is a gem.

So, there she is….we have a long road ahead. There are a lot of cosmetic changes we need to do. We need to sort out the roof, fix the wheels, and upgrade the car’s overall look. After that, the performance mods can start and we can find out how much reliable power we can get out of this blue beauty.

Stay tuned (ha, punny) for more, soon!